The "Impact" Program

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Helping you to understanding your problems in sales interaction by looking at value through the lens of the customer.  We'll look at your current story, solutions and products and see how you pitch them, how receptive customers are and where the gaps in understanding are that directly prevent sales momentum.  The end result won't be a knee jerk dumb it down approach or a prescriptive paint by numbers sell strategy.  Instead we'll focus on an initial understanding of where we need to spend time to create and align our value messages to buyer needs and perceptions of benefit. 

Once we've built it we need to get them (customers) to come.  This is the doing part of the program.  There's a lot of good sales best practice that goes into executing the "Impact" Program & Process.  Good messaging and value based sales enablement translates to more focused sales engagement, qualification and opportunity identification.  In this stage of the program we turn into practice the role play and sales tools that are the foundation for "Impact" sales.  Sales contributors and leaders need to understand what good and bad cadence looks like and how to leverage the persona tools we've created.  Your teams will build the skills to effectively talk channel, partner, alliance and OEM in a way that speaks to revenue acceleration. Finally pipeline and demand generation is the benchmark of all good value messaging and enablement, whether driven by sales, marketing or partners.  We'll work through the campaigns that make sense for the growth of the business and help you turn them into reality.